We are seeking an innovative Digital Marketing Strategist to shape and execute data-informed digital campaigns that elevate brand awareness, drive traffic, and generate leads. This role demands a unique blend of analytical prowess, creativity, and project leadership to deliver measurable business growth.
Key Skills
- Analytical thinking for interpreting metrics, identifying patterns, and guiding decisions
- SEO, SEM, and PPC expertise to enhance visibility and manage paid campaigns
- Proficiency in analytics tools to track performance and optimize strategies
- Creative mindset to design compelling content and ideate engaging marketing campaigns
- Project management skills for planning timelines, budgets, and cross-functional coordination
- Strong communication to articulate strategies, collaborate with teams, and engage stakeholders
- Adaptability and willingness to stay current with digital marketing trends and technology
Roles & Responsibilities
- Develop and implement cohesive digital marketing strategies across channels such as email, social media, search, and content
- Conduct market and competitive research to inform targeting, campaign tone, and channel selection
- Oversee SEO and SEM campaigns, guiding content and paid search efforts for performance optimization
- Analyze campaign data regularly, producing insights and recommendations for enhancements
- Collaborate with design, content, sales, and development teams to ensure unified branding and messaging
- Manage marketing budgets and allocate resources effectively across initiatives
- Create regular reports on KPIs, campaign outcomes, and strategic insights for leadership review
- Champion innovation by exploring emerging tools, platforms, and industry best practices
Qualifications & Experience
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- Typically 3–5 years of experience in digital marketing, preferably with demonstrated campaign results
- Hands-on experience with analytics tools and marketing platforms (e.g., Google Analytics)
- Strong portfolio of past campaigns showing strategy development and execution capability
- Certifications in digital marketing or analytics are a bonus
Why This Role Matters
The Digital Marketing Strategist helps the organization navigate today’s fast-changing digital landscape. Your strategies will turn insights into action, crafting memorable customer experiences and driving tangible growth across digital touchpoints.
